Case study

Orbit Car Wash

Launching a subscription-based car wash business from scratch with full-stack marketing, digital infrastructure, and growth strategy.

Revenue Growth

$40K+ MRR in 6 months

Customer Acquisition

2,000+ active members

MVP Launch

Website & subscription portal live in 3 months

Ad Performance

300–700 new subscribers in the first month

Roles

Digital Strategy

Performance Marketing

Web & Mobile Development

SEO & Content

CRM & Subscription Setup

Creative Design

Analytics & Optimization

Deliverables

Custom Website & Subscription Portal

Meta & Google Ads Campaigns

SEO Optimization & Content Creation

Customer Segmentation & CRM Setup

Starter Wash Campaign ($9.99/month)

VIP “Founder’s Club” Tier

Ad Scheduling & Budget Automation

Orbit Car Wash approached Type B Digital in late November, aiming to launch a subscription-based car wash service in Georgia. With a tight timeline and a unique business model, they needed a comprehensive strategy to attract and retain customers from day one.

Challenge

Building a brand-new car wash business from zero, with no digital presence, no customer base, and no existing infrastructure.

We began with a full-scale onboarding process, developing a custom website and subscription portal to facilitate easy sign-ups and manage customer relationships.

Approach

Our team crafted a localized pre-launch campaign, focusing on the benefits of unlimited car washes in a region where sand and dust are prevalent.

Marketing efforts included targeted Meta and Google Ads, optimized to run during peak hours when potential customers were most likely to engage. We introduced tiered subscription models, including a budget-friendly “Starter Wash” at $9.99/month and a premium “Founder’s Club” offering unlimited washes and exclusive perks. To ensure maximum reach and efficiency, we implemented a smart ad system capable of pausing and resuming campaigns based on real-time data, ensuring optimal budget utilization.

Impact

In just six months, Orbit Car Wash achieved over 2,000 active subscribers, generating more than $40,000 in monthly recurring revenue.

The strategic marketing and operational setup positioned Orbit as a competitive player within a 30-mile radius, rivaling established national chains.

Revenue Growth

$40K+ MRR in 6 months

Customer Acquisition

2,000+ active members

MVP Launch

Website & subscription portal live in 3 months

Ad Performance

300–700 new subscribers in the first month

Smart Ads

Dynamic campaigns optimized by time-of-day and audience intent

Market Penetration

Competing with national chains within a 30-mile radius