8min read

Ferry — Daily payout on autopilot

From 2.0 to 4.8 Stars: The product design & QA strategy that cut customer issues by 93% (from 60% to 4%)

How did digital optimization and strategic engineering turn Ferry into a high-performance fintech product?

With millions of dollars passing through the system each month, users expect instantaneous transactions, no downtime, and a reliable experience.


Ferry, a leading payroll platform for the hospitality industry, was facing critical roadblocks that threatened its growth. Their existing system was struggling with a fragmented and insecure legacy codebase that created technical bottlenecks. This instability was costly, driving infrastructure expenses to an average of $7,000 per month.

Challenge

The impact on the UX was severe

Low Satisfaction:

The mobile app received a concerning rating of 2.0 stars.

High Issue Rate:

Frequent product issues resulted in a massive 60% customer support contact rate.

Scaling Limit:

Unstructured engineering processes delayed projects and restricted their ability to scale.

Solution

Deploying a dedicated, expert team

Ferry needed more than just developers; they needed a strategic partner capable of operational overhaul.

Type B stepped in with a Dedicated Team Model, ensuring seamless integration and acting as a true extension of Ferry’s resources.Type B deployed a cohesive squad of specialists to address every layer of the challenge, focusing on measurable results.

Involvement

Staffing services deployed

Fractional CTO - To provide strategic technical leadership and roadmap design.

Full Stack Development - To modernize the core platform and build new features like the Admin, Customer, and Tip Portals.

DevOps - To optimize the infrastructure and slash running costs.

Quality Assurance (QA) - To establish robust quality processes and eliminate product bugs.

Product Design - To revamp the user experience, including the launch of a new,innovative Mobile Application.

Go-To-Market (GTM) Strategy - To ensure smooth project delivery and successfuladoption.

Transformation

Measurable results that matter

The strategic partnership delivered transformative outcomes, setting a new benchmark for payroll innovation. The team scaled effectively, and the product achieved massive efficiency and growth.

Results

Ferry's accomplishments

📉 43% Reduction in Infrastructure Costs

Operating costs significantly decreased by switching to more efficient technologies and streamlining the architecture, freeing up resources for expansion.

⚡ 70% Faster Database Query Performance

Lightning-fast response times were the result of a multi-month system audit and overhaul, which enhanced thousands of users' overall platform experience.

💰 $16M+ Processed in One Month

The system was able to smoothly process over $16 million in tip payments, including $7 million in card purchases alone, thanks to a recently stable infrastructure.

📪 Customer Issue Rate Dropped from ~60% to 4%

Improved system dependability, combined with quick support processes, results in happy usersand more time for teams to concentrate on expansion rather than fighting fires.

⭐ Mobile App Rating Jumped from 2★ to 4.8★

Ferry's software ultimately demonstrated the true worth of the product by enhancing user experience UX, resolving bottlenecks, and boosting speed.

👥 Team Scalability: From 2 to 10 Experts

A strong product needs a strong team. The growth supported long-term scalability and faster iteration.

📈 User Base Growth: 23K → 40K

With a stable system and strong customer experience, Ferry is on track to reach 40,000+ active users by March 2025.

“Everyone on their team is incredibly talented, dedicated, and a pleasure to work with, making the process of building and scaling feel effortless and collaborative. If we had to start again from scratch, Type B would be our first call.”
Trista Kempa, Co-founder,
Useferry Inc

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